Mental Farm, LLC is a small consulting company based in New York, founded by Taino Soba, specializing in concept art, character design, story development, game design, 3D modeling, animation.

TASK

The mission is to bring in quality art, creative direction, and powerful design, to projects seeking investment, and those already in development. It is the goal for Mental Farm to bring forth the latest tools in CG graphics to help produce the necessary styles & enthusiasm for its clients and end product users.

FLOW

Communication and direction are key dynamics to obtaining a production flow that runs fast and efficient. For communication, no does it better than visuals. Art sends messages out while constructing the very foundation at the same time. Direction are the bullet points that tie it all together, acting as foot prints in the sand, leading the project along. The two act as one in an organic process that solidifies with every step until the final product is achieved.

BRAND KNEW

Developing a lucrative IP is important in today saturated markets. Although there are many talent engineers and powerful tools, and libraries of endless data, they can all lead to nothing without a marketable brand. Measuring feedback, knowing what works, feeling what’s right, are all important components of developing a great IP. But passion is the one element that must be introduced throughout a brands creation.

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